Sauber’s New Team Name Strategy: Adhering to Local Laws and Creating a Unique Identity”

Sauber, now under the name Stake F1 Team, won’t use the Stake name at every F1 race due to local laws on gambling advertising. The team will instead use the name Kick in places where gambling ads are prohibited. With Stake’s support, Sauber is creating a new identity, and the move away from Alfa Romeo has given the team more flexibility on the marketing side.

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