Liberty’s Approach to Expanding MotoGP’s Fanbase

American media giant Liberty recently acquired 86% ownership of Dorna Sports and the MotoGP World Championship in a €4.2 billion deal. Liberty now owns both F1 and MotoGP but ruled out negotiating joint TV deals due to regulatory issues. The company aims to leverage its insights to market MotoGP effectively and grow its fanbase, drawing on the successes it has had with F1 in opening up to a wider audience. Liberty is confident its buyout of MotoGP will pass smoothly through anti-trust regulators.

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