A Russian Spirit in the Heart of American F1″

NEFT Vodka, a US-owned brand with Siberian roots and a product made in Austria, has partnered with the AlphaTauri F1 team as part of the team’s rebranding and growth. The company aims to use F1 as a means to expand its presence in the US and globally, targeting new markets and demographic groups. The partnership underscores the value of F1 as an efficient and effective marketing platform for brands, especially those with global ambitions and an eye for strategic investments.

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